Hundreds of Porthcawl families to save with help of Love Food Hate Waste …

Comments (0)

HUNDREDS of Porthcawl families are to save £700 each year with the help of a Love Food Hate Waste scheme.

The two-month pilot is being run by Love Food Hate Waste and The Co-operative Food, and has already seen more than 500 people at the Co-operative’s Lias Road food store pledging to make changes to the way they use and store food in order to reduce waste and save money.

The shoppers were given Love Food Hate Waste fresher for longer hints and tips to show how small changes in home food storage could help to cut the seven million tonnes of food and drink thrown away by UK households each year — more than half of which could have been eaten.

Now, further research is being undertaken by Love Food Hate Waste into consumer awareness, behaviours and attitudes to food waste and food packaging.

The findings of the research are expected in late spring.

Minister for Natural Resources at the Welsh Government Carl Sargeant said: “The message is clear; keeping food fresher for longer saves money and helps to reduce waste.

“There are environmental and financial benefits to making the most of the food that we buy, and cutting unnecessary waste in the run up to Christmas.”

Head of Love Food Hate Waste Emma Marsh added: “We are delighted that the Co-operative Food agreed to support this pilot. Packaging and storage are key factors in helping us all to reduce the £12.5 billion worth of good food that goes to waste in UK homes every year.

“It is great to see the shoppers in Porthcawl embrace this idea and share their pledges with us. We want everyone to be able to reduce food waste, help the environment and save money and this campaign has done just that!”

Rebecca Jones/ / @jonesrebeccaj

Article source: