It’s ‘Cawl Shook Up as 30000 rock ‘n’ roll into Porthcawl’s Elvis festival

There won’t be much heartbreak for hoteliers at one seaside resort this weekend – as more than 30,000 Elvis enthusiasts descend on Porthcawl for its annual celebration of the King.

The town’s iconic Elvis festival, The Elvies, celebrates its 10th anniversary this year and organisers are expecting a bumper turnout of visitors – some from as afar afield as the United States.

Top of the bill this year is special guest Charles Stone, Elvis Presley’s tour producer in the 1970s.

Mr Stone, who has penned an autobiography about his time with the King of rock ’n’ roll, will be hosting the Elvies Award Show.

More than 200 shows from over 100 artists spread across 24 venues are expected to be warmly received by crowds.

Festival director Peter Phillips described yesterday’s last-minute preparations as “organised chaos”.

“We have done everything we normally do but it’s organised chaos,” he said.

“Elvis overwhelms the place – chip shops put on Elvis shows – it’s literally wall-to-wall Elvis,” he said.

“I think us Welsh do party better than most. What we have always got right is that we take the music very seriously, but after that we try and have a party.”


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A recent Welsh Government report calculated 31,000 people attended last year’s event, with an estimated £6.7m spent in the local economy.

Hotels are often booked solid in advance of the annual event, with some guests making a yearly pilgrimage from around the globe.

Joint managing director of Porthcawl’s Hi Tide Inn, Francesca Dower, said Elvis tribute acts were performing at each of the venue’s four bars from yesterday lunchtime through to Monday morning.

She said Kraig Parker – arguably the world’s top Elvis tribute act – had flown in from the US to perform at the venue.

“The Hi Tide has been involved in it since day one – which is 10 years ago now – and it has grown in the number of people and acts that appear here,” she said. “Ten years on, it’s hugely important for the town and great for the area as well.”

She added: “The staff work hard, it’s always a busy weekend and the people we have down here come from all areas – near and far.

“It’s a really iconic part of Porthcawl, it’s becoming part of its history.”

Article source: http://www.walesonline.co.uk/whats-on/music/porthcawls-elvis-festival-prepared-welcome-6106546