A landmark seafront hotel in Porthcawl that has provided holidays for older people and the disabled for 42 years is …

A landmark seafront hotel that has provided older and disabled people with accessible holidays for 42 years is set to close.

Cartrefi Cymru, the charity that owns the Glamorgan Holiday Hotel in Porthcawl , blamed a lack of custom.

Chief executive officer Adrian Roper said they “had no choice” because despite pumping £1m into the facility last year “there has not been enough people coming to stay to cover the costs”.

“As a charity, we have to ensure that we spend our money wisely. Sadly, the gap between income and expenditure at the hotel has stayed obstinately in the red, and the time has come to acknowledge this reality,” he said.

Any job losses are expected to be low as Cartrefi Cymru said it will provide opportunities in other parts of its operations as one of Wales’ largest not-for-profit care providers.

Financial woes

In spring 2015 regular guests spoke of their relief as the hotel, which offered accessible holidays and even personalised care packages for guests, reopened following a refurbishment.

The news came after staff had been sent home in January on full pay after bosses told them they needed to review operations.

Glamorgan Holiday Hotel in Porthcawl will close its doors for the final time in October
Glamorgan Holiday Hotel in Porthcawl

At the time the charity’s business development manager Michael Mitchell said the hotel was facing rising costs while trying to keep prices at an affordable level.

But by May Cartrefi Cymru said it had made a £1m investment in the respite facility, including £250,000 on guest facilities, and it expected the hotel to attract more than 2,500 visitors to the town every year.

‘Times have changed’

But the charity said a lack of customers, even during the recent summer period, was the primary reason why the unique “hotel with care and support” must close at the end of October.

Mr Roper said: “We are very sad to have to make this decision, and that we will have to say goodbye to the guests who have remained loyal supporters over the years, but we had no choice.

“Despite our best efforts and significant financial investment in up-grading the hotel facilities and trying to attract new customers, there has not been enough people coming to stay to cover the costs.

“I would like to thank all our regular guests and all our hard-working staff, and everyone who has tried to keep the hotel open. Times have changed and there is no longer sufficient demand for what the hotel had to offer.”

Cartrefi Cymru said the hotel was opened as the Glamorgan Holiday Home in 1974 by West, Mid and South Glamorgan county councils to provide holiday breaks for the elderly and frail of south Wales.

When local government was re-organised in 1996, the councils set up a charitable trust to run the home, initially with block contracts to pay for people in need of a holiday with support. Gradually, these council contracts were withdrawn and the hotel has had to operate as a social business, selling individual holidays to self-paying guests.

But the charity said since 1974 major advances that have been achieved in accessibility and facilities in options offered by standard hotels and holiday providers has meant less demand for a specialist service.

Article source: http://www.walesonline.co.uk/news/local-news/landmark-seafront-hotel-porthcawl-provided-11974866